Saturday, 2 April 2016

Difference between Content and Context

Content vs Context
1)     Content :

  • Content is the actual words or symbols of the message which is known as language – i.e. spoken and written words combined into phrases that make grammatical sense. 
  • We all use and interpret the meanings of words differently, so even simple messages can be misunderstood (Are you going to give me or not?). And many words have different meanings to confuse the issue even more (You are smart.).

2)      CONTEXT:
  • Context is the way the message is delivered and is known as Para language - tone of voice, the look in the sender's eye's, body language, hand gestures etc. 
  • Para language causes messages to be misunderstood as we believe what we see more than what we hear; we trust the accuracy of nonverbal behaviors more than verbal behaviors.

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